Welcome To Rumore

Привет! My name is Maria, I’m the founder of Rumore Beauty – the first and only platform dedicated to discovery of Russian beauty in the US. I was born and raised in Russia, in the Siberian city of Barnaul, and I’ve been happy to call New York City home since 2007. Over the past decade, I have worked within the beauty industry, helping to shine a light on established and undiscovered beauty brands alike so that they could create an impact in the world of beauty and make a difference in people’s lives. 

During my career, I was lucky to try many beauty products from all around the world - from Iceland to Asia to Australia. Global beauty trends were unveiling in front of me and it brought me pure joy to be a part of it all. However, I quickly realized that despite the rich and multicultural beauty scene in the US, I have never seen anything from my home country. At first, this was disappointing , but It ignited my curiosity about modern Russian beauty and what it had to offer. Soon I found myself on a red-eye to Moscow ready to explore it for myself. 

While in Russia, I discovered local brands that I hadn’t heard of before. Gone were the boring bottles and jars that I remembered from my childhood. In their place were beautiful products made with potent botanicals that have been a part of our homemade remedies for centuries. These were modern products with clean, natural formulas, indulgent textures, elegant packaging and quality ingredients. At that moment, I knew that my discovery was so much bigger than just a few skincare products I fell in love with and I had to share these hidden gems with fellow beauty lovers in the US. 

And that is how Rumore Beauty came to life.

Growing up in Siberia, known for its cold temperatures and abundance of snow, the idea of beauty wasn’t about vanity, luxury or pampering. It was about the wisdom passed from generation to generation, the knowledge about potent herbs and gifts of nature - from bright, sun-soaked fruits and veggies in your garden to wild forest mushrooms hiding under the fallen leaves.

The natural world has been an alchemist's playground with the purpose of finding efficacious, working solutions to all types of skincare mishaps from sunburn to dryness to uneven skin tone. In my childhood, almost void of manufactured cosmetic products, there was an herbal remedy for literally everything.

In winter, our kitchen counter would be lined with porcelain jars, where carefully mixed concoctions of dried herbs would be steeping or cooling down ready to be used. In summer, flavor-bursting berries would be mashed together with sour cream. And year round, you could come across birch and oak twigs being prepared for the whisks that would be used in a weekly banya ritual, beloved for its cleansing, detoxifying and rejuvenating benefits.

Until recently - about two decades ago, most people in Russia, like my own family, relied on natural botanical ingredients and their own homemade recipes: medicinal herbs, vitamin-rich fruits, veggies and berries, plants and trees, and pure crystal-clear water from mountain springs. They were more potent than few products that were available on government-owned store shelves back then, and more accessible and less expensive compared to the coveted imports from the west.

As Russian modern culture started to emerge in the early 2000s, it gave way to a new wave of beauty products - those connecting the traditions of the past with the new standards.

Modern Russian beauty is a one-of-a-kind beauty phenomenon, one that is deeply rooted in the alchemy of nature, using authentic ingredients from our gardens, forests and fields that have been proven to make skin look and feel its best for thousands of years. For us, being natural is not a trend, but rather an essential way of living and enhancing beauty the way our ancestors did. 

It makes me happy and grateful for the opportunity to offer the first and only shopping experience that introduces you to products from my home country, products that I personally love and that I know will make a difference for your skin. 

Have a beautiful journey into Russian skincare!

Maria & team Rumore

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