4 Beauty Tips One Russian Aesthetician Wants You To Know
Fatima Yevloyeva grew up in post-Soviet Russia, where she fell in love with all things beauty and aesthetics at a young age. After moving to the United States and graduating from the University of North Carolina - Charlotte with a degree in International Business, she decided to pursue her passion.
Now, she's a licensed aesthetician, and has been for seven years, working with world’s most renowned beauty brands, including Chanel, Guerlain, Chantecaille and Natura Bisse.
Yevloyeva sat down with Rumore Beauty to talk about her skincare philosophy and her four biggest pieces of beauty advice that everyone needs to know.
Many have been turning to the “less is more” approach, as opposed to a lengthy skincare regimen. What is your philosophy when it comes to beauty?
Do what feels right for you. It can change from time to time, from one season to another, or you may even make some tweaks depending on your mood and how you feel that particular morning. I have days when I want to spend hours researching, trying, and testing new products. And sometimes, I don't want to do anything at all and just let my skin breathe.
It's very important to keep in mind that skincare is not one size fits all. There's so much noise these days, and it's easy to follow the conversation instead of taking a deep look into your skin, listening, and having a heart-to-heart with it.
With so many products on the market, it's tempting to try it all. But you shouldn't be trying too many products at once. Start slow—try one product first. See how it changes your skin, how it makes you feel. Ask yourself a question: "Does this product give me the benefits I want?" Many beauty products are great on their own, but a combination of different things can cause irritation if they don't work well together. Stress levels, nutrition, quality of sleep, and the lifestyle you lead are all factors that contribute to how your skin reacts to products.
Skin is the body's largest organ, and it is an indicator of what's happening on the inside. Before auditing your skincare routine, do a thorough check of your environment and lifestyle—they may be the causes of skin conditions and irritations.
What beauty advice do you have for our readers?
These recommendations may sound obvious, but you'd be surprised how many people don't follow these simple steps:
- Drink Water
Not just any liquid not soda, coffee, or tea, but water. Drink small sips throughout the day to ensure your body and skin is properly hydrated throughout the day.
- Use Sunscreen Every Day
Many people tell me they don't like the texture of sunscreen or how it feels on their skin, so they skip it altogether. Using sunscreen is one of the most important things you can do for your skin and with so many options on the market these days, find the one that works for you. No excuses!
- Wash Your Face
Every night and even if you don't wear makeup. If you don't wash off your sunscreen, it may clog your pores overnight. Also, be mindful of pollutants that are in the air and dust—you need to wash them off your skin. You don't have to overdo it with cleansing. Pick the product that works for you. If you have dry skin, you don't want to strip it more so find a mild cleanser with a creamy texture. Or opt-in for an oil cleanser that will help dissolve all makeup and SPF products but won't dry the skin out like a foam cleanser might. It's OK to cleanse once a day, just remember to make it a habit and do it every day.
- Get a Good Night's Sleep
Sleep is when our skin rejuvenates, so it's about time you consider it part of your beauty routine—no products or extra effort required.
How often should you try new products?
It depends on your lifestyle. If you have an allergic reaction to a product, you'll notice it in about 20-30 minutes. You may feel a burning sensation, redness, or discomfort. If you start experiencing a reaction that is not that severe but persists over time, try to get to the root of the issue by scaling on the number of products you're using daily to see what may be causing a reaction. It could be a specific ingredient or a combination of ingredients that appear in different products. That's why it's so important to pay attention to the ingredient list and read the label. The first three ingredients on the label are the ones that the product is primarily made of.
I always advise my clients not to go after trendy ingredients, those that you see all over Instagram. You know what they are! People go for it because it's trendy, they see it in the media, but it may not be beneficial for their skin. The sad truth is, people don't want to do their research. It's easy to say: "I want to buy what my favorite influencer buys," but skincare is not one size fits all. It's a good thing to start caring for your skin early, but you have to be smart about it. And if you have troubled skin, you should get advice from a medical professional, not a popular social media figure or a sales representative at a beauty store.
Going for a facial is a special experience. What would you recommend readers do at home, in between their visits?
Masks are a great way to take care of your skin in-between facials. It can be a quick five-minute sheet mask or a hydrating overnight sleeping mask. But my favorite kinds of masks are modeling masks. I would also recommend finding a good exfoliator, whether it's a gentle enzyme peel powder or acid peel (glycolic, lactic, malic, tartaric, citric acids, AHA, or BHA), whatever your skin can handle. Just remember to always consult with your dermatologist or aesthetician on these types of products so that you can have the best (and the safest!) experience.
How do you feel about DIY beauty and natural ingredients in beauty products?
Whenever you're taking a DIY approach, you need to be careful as you may unconsciously harm your skin. For example, a homemade coffee scrub can irritate the skin. You should also keep in mind that homemade products are for one-time use only, so if you're not ready to commit to prepping a new batch of beauty concoctions every day, opt for a manufactured product with natural ingredients.
DIY treatments were very popular in my family, but let's admit that previous generations had a very different lifestyle—they were growing their own ingredients in gardens, many owned farms with access to fresh milk and eggs. My grandma used a so-called "serum"—a liquid left at the bottom of fresh, homemade cheese. She applied it to the skin and even used it as a hair rinse. She also used to make a face mask with honey and lemon for nourishing the skin and evening out skin tone.
I haven't used DIY treatments in a while, but I'm regularly indulging in skincare products—I love the combination of natural ingredients and science. An important thing to keep in mind is that you have to figure out what's right for you. You need to listen to your body, to your skin, and follow its cravings. Sometimes it may be necessary to stop, take a pause, and recharge. If one day you feel like only cleansing and skipping the rest of your regimen, then cut your skin some slack.
Owning skincare products with natural ingredients is very beneficial for the skin, as our skin absorbs everything, transporting it all into the bloodstream. Don't go for the fast results; always pay attention to ingredients. Skincare and good skin is not a sprint; it's a marathon.
With natural ingredients, you need to wait longer to see results. Whether your concern is hydration, hyperpigmentation, or anti-aging, you need to wait at least four to six weeks to see any signs of improvement. You need to go through at least one cycle of cell turnover, which is about a month in adult skin. Younger people have faster turnover, and the more mature the skin becomes, the slower the process will be.
It's true that in our visual, time-deprived society, people are looking for faster results without putting in the effort. It's like crash dieting. But to see the most benefits, patience is key. For example, if you go for a body massage, you won't see a change overnight, but you'll reap the benefits if you're consistent. You shouldn't be looking for fast results, but instead, go for long-term benefits. Make skincare a habit. Maybe you can only do a few steps, but if you do them consistently, your skin will stay healthier and more youthful-looking for a long time.
What does beauty mean to you?
Beauty is so much more than a pretty face or glowing skin. It's a combination of things that starts with accepting yourself, loving, and respecting your body. And it goes so much deeper than the products you use—beauty is how you feel from within.